Why We Buy

The Science of Shopping

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Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report ...Continua
Ha scritto il 08/07/10
Paco Underhill walks into a bar...
With levels of wealth rising in many places on our planet, more and more people have more money then they would actually need. Women now have more independent roles, even if they are not head of a household. So what are they doing with that new ...Continua
Ha scritto il 18/07/09
Section 1[return]Branding, Communications and Marketing

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