Why We Buy

The Science Of Shopping

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Why We Buy is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don't do, in stores, restaurants and showrooms. Why We Buy is about the ... Continua
Ha scritto il 08/07/10
Paco Underhill walks into a bar...
With levels of wealth rising in many places on our planet, more and more people have more money then they would actually need. Women now have more independent roles, even if they are not head of a household. So what are they doing with that new ...Continua
Ha scritto il 18/07/09
Section 1[return]Branding, Communications and Marketing

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