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Wikinomics

How Mass Collaboration Changes Everything

By Don Tapscott, Anthony D. Williams

(113)

| Hardcover | 9781591841937

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Book Description

In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are beinContinue

In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

Critics

  • Wikinomics

    Wikinomics di Don Tapscott e Anthony D. Williams, edito da Rizzoli Etas. Di seguito una presentazione del saggio. La rapida e universale diffusione di Wikipedia, l'enciclopedia online a cui tutti possono accedere e collaborare liberamente, è diventat ... (read full critics)

    Qlibri published on Fri, 26 Nov 2010

  • With a little help from your friends

    Wikinomics: How Mass Collaboration Changes Everything by Dan Tapscott and Anthony D Williams Atlantic Books £16.99, pp324 Wikinomics, billed by the authors of this book as 'the new art and science of collaboration', is the idea that in the future, bo ... (read full critics)

    guardian.co.uk published on Sat, 25 Sep 2010

3 Reviews

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  • 1 person find this helpful

    Interesting in some parts, with some new ideas. Unfortunately it lacked some thorough editing to remove several repetitions of some concepts that get reinstated time and time again.
    Could be a good tool to explain web 2.0 / collaboration to someon with no experience of it, for people familiar w ... (continue)

    Interesting in some parts, with some new ideas. Unfortunately it lacked some thorough editing to remove several repetitions of some concepts that get reinstated time and time again.
    Could be a good tool to explain web 2.0 / collaboration to someon with no experience of it, for people familiar with the current "web 2.0" situation there are some nuggets, but most information will taste stale.

    Is this helpful?

    Carlo said on Jul 14, 2008 | Add your feedback

  • Too much optimistic on the will that leaders will adopt new practices in order to adapt themselves: burocracy rules.
    Excellent in giving a picture on what's up now.
    Excellent for the style.
    Excellent for the suggestions.

    Is this helpful?

    Marco said on Aug 30, 2009 | Add your feedback

Book Details

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Prices Change currency & sellers

ISBN Edition List Sale Seller
9781591841937 Hardcover $27.95 $23.89 bn.com
-- $9.99 ebooks.com
$27.95 $17.99 The Book Depository
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