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"왜 나는 그렇게나 쉽게 승낙해버리는 걸까?" 누구나 성급하게 승낙해놓고, 필요 없는 물건을 사놓고 후회한 적이 있을 것이다. 당신에게 승낙을 끌어냈던 바로 그 기술의 원리를 당신이 터득한다면 불필요한 설득을 당하지 않을 뿐 아니라, 필요한 승낙을 쉽게 얻어낼 수 있을 것이다. '상호성, 일관성, 사회적 증거, 호감, 권위, 희귀성'이라는 인간의 6가지 심리적 법칙을 통해 제시하는 설득의 세계.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader?and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. [예스24 제공]