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Book Description
博客作为一种互联网上新兴的传播形态，其影响力日盛，正在成为一种改变媒体生态、传播规则，甚至社会建构方式的重要现象。本书对博客传播的特质、生态的揭示和中美博客传播路径的比较分析，都具有独到的见解。书中还从博客传播所具有的大众传播、人际传播和群体传播多重范式入手，本别探讨了这三个方面已经和将要出现的趋势和影响，对人们深刻认识博客现象具有启迪意义。
- Book Details
- 简体书
- Rating:
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4 stars 
3 stars 2 stars 1 star - Paperback 259 Pages
- ISBN-10: 7302164363
- ISBN-13: 9787302164364
- Publisher: 清华大学出版社
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