Interesting topic. But the book turned out to be quite dull. Not exactly the kind of presentation you'd expect from a prominent futurist like Kurzweil. Ended up reading just the "quick knowledge" boxes.
Not bad, but not as substantive as I wish. Got some interesting ideas but calling them "Laws" seems to be taking it all too seriously. And the overuse of cheesy acronyms is annoying.
This is the definitive history of 20th-century world economy. There are different takes out there but many, if not most, of them are simply inaccurate. To get the stories straight, read this. It is as approachable as the TV series of the same name. Read it and you'll understand why we shall defend f
... (continue)
This is the definitive history of 20th-century world economy. There are different takes out there but many, if not most, of them are simply inaccurate. To get the stories straight, read this. It is as approachable as the TV series of the same name. Read it and you'll understand why we shall defend free markets.
Former evangelist of Apple computer Guy Kawasaki shares his insights about starting a business. Areas covered include:
Positioning Pitching Writing biz plans Bootstrapping Recruiting Raising money ...
Highly readable (and funny). Both the exercises and FAQs
... (continue)
Former evangelist of Apple computer Guy Kawasaki shares his insights about starting a business. Areas covered include:
Positioning Pitching Writing biz plans Bootstrapping Recruiting Raising money ...
Highly readable (and funny). Both the exercises and FAQs are useful. If you need to sell ideas someday, especially business ones, be sure to read this before you do.
Previously printed as "Then we set his hair on fire", referring to Michael Jackson's hair-burning accident during a Pepsi ads shoot. Full of interesting anecdotes and quotable ideas. Again and again Phil shows convincingly how great ads campaigns all originate from a single insight. Examples include
... (continue)
Previously printed as "Then we set his hair on fire", referring to Michael Jackson's hair-burning accident during a Pepsi ads shoot. Full of interesting anecdotes and quotable ideas. Again and again Phil shows convincingly how great ads campaigns all originate from a single insight. Examples include Visa, Pizza Hut, FedEx, GE and of course, Pepsi.
Fantastic Voyage
3 people find this helpful
Interesting topic. But the book turned out to be quite dull. Not exactly the kind of presentation you'd expect from a prominent futurist like Kurzweil. Ended up reading just the "quick knowledge" boxes.
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The Laws of Simplicity
4 people find this helpful
Not bad, but not as substantive as I wish. Got some interesting ideas but calling them "Laws" seems to be taking it all too seriously. And the overuse of cheesy acronyms is annoying.
Is this helpful?
The Commanding Heights
2 people find this helpful
This is the definitive history of 20th-century world economy. There are different takes out there but many, if not most, of them are simply inaccurate. To get the stories straight, read this. It is as approachable as the TV series of the same name. Read it and you'll understand why we shall defend f ... (continue)
This is the definitive history of 20th-century world economy. There are different takes out there but many, if not most, of them are simply inaccurate. To get the stories straight, read this. It is as approachable as the TV series of the same name. Read it and you'll understand why we shall defend free markets.
Is this helpful?
The Art of the Start
9 people find this helpful
Former evangelist of Apple computer Guy Kawasaki shares his insights about starting a business. Areas covered include:
Positioning
Pitching
Writing biz plans
Bootstrapping
Recruiting
Raising money
...
Highly readable (and funny). Both the exercises and FAQs ... (continue)
Former evangelist of Apple computer Guy Kawasaki shares his insights about starting a business. Areas covered include:
Positioning
Pitching
Writing biz plans
Bootstrapping
Recruiting
Raising money
...
Highly readable (and funny). Both the exercises and FAQs are useful. If you need to sell ideas someday, especially business ones, be sure to read this before you do.
Is this helpful?
One Great Insight Is Worth a Thousand Good Ideas
2 people find this helpful
Previously printed as "Then we set his hair on fire", referring to Michael Jackson's hair-burning accident during a Pepsi ads shoot. Full of interesting anecdotes and quotable ideas. Again and again Phil shows convincingly how great ads campaigns all originate from a single insight. Examples include ... (continue)
Previously printed as "Then we set his hair on fire", referring to Michael Jackson's hair-burning accident during a Pepsi ads shoot. Full of interesting anecdotes and quotable ideas. Again and again Phil shows convincingly how great ads campaigns all originate from a single insight. Examples include Visa, Pizza Hut, FedEx, GE and of course, Pepsi.
Is this helpful?