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The Essential Marketing Book Collection

Rassegna dei libri del nuovo marketing, da leggere e rileggere, a cura di Leonardo Bellini, Fondatore di Digital Marketing Lab; tale playlist è stata proposta durante il Convegno " marketing e la mutlicanalità di IPSOA, Milano 19 Marzo 2008.

Location: Italy
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Collection

Cover of "The Cluetrain Manifesto"
The Cluetrain Manifesto		Cover of "The Naked Corporation"
The Naked Corporation		Cover of "Why CRM Doesn't Work"
Why CRM Doesn't Work		Cover of "Permission Marketing"
Permission Marketing		Cover of "Naked Conversations"
Naked Conversations
Cover of "The One to One Future"
The One to One Future		Cover of "The One to One Fieldbook"
The One to One Fieldbook		Cover of "We the Media"
We the Media		Cover of "Communities Dominate Brands"
Communities Dominate Brands		Cover of "Authenticity"
Authenticity
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