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| The Long Tail: Why the Future of Business Is Selling Less of More | By Chris Anderson |
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| Harry Potter and the Philosopher's Stone | By J. K. Rowling |
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| American Psycho | By Bret Easton Ellis |
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| The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, | By Denis Higgins |
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| Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate | By Bernd H. Schmitt |
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