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All books
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- Personality Not Included (1)
- Why Companies Lose Their Authenticity And How Great Brands Get it Back: Why Brands Lose Their Authen…
- By Rohit Bhargava
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- Join the Conversation
- How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
- By Joseph Jaffe
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- Authenticity (1)
- What Consumers Really Want
- By James H. Gilmore, B. Joseph Pine II
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- The Online Advertising Playbook
- Proven Strategies and Tested Tactics from the Advertising Research Foundation
- By Joe Plummer, Steve Rappaport, Taddy Hall, …
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- Life After the 30-Second Spot
- Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
- By Joseph Jaffe
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- Total E-mail Marketing, Second Edition
- Maximizing your results from integrated e-marketing (Emarketing Essentials)
- By Dave Chaffey
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Total E-mail Marketing, Second Edition
1 person find this helpful
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chiaro, esaustivo, interessante, pieno di spunti, didattico.. come un po' tutti i libri che ho letto di Dave Chaffey, per me giustamente uno dei 50 Guru mondiali su Internet e marketing digitale
- — Sep 24, 2007 | Add your feedback
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- Blog! (1)
- How the Newest Media Revolution is Changing Politics, Business, and Culture
- By David Kline, Dan Burstein
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Blog un po' farraginoso
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il libro che forse avrei fatto bene a non comprare, troppo sul politico-filosofico-giornalistico-ti racconto una storia per i miei gusti.. mi aspettavo di qualcosa di più facilmente pratico e digeribile.. da rivedere.
- — Sep 24, 2007 | Add your feedback
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- Naked Conversations (5)
- How Blogs are Changing the Way Businesses Talk with Customers
- By Israel Shel, Robert Scoble
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- Convergence Marketing
- Strategies for Reaching the New Hybrid Consumer
- By Yoram Wind, Vijay Mahajan
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- The Naked Corporation
- How the Age of Transparency Will Revolutionize Business
- By Don Tapscott, David Ticoll
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- Why CRM Doesn't Work
- How to Win by Letting Customers Manage the Relationship
- By Frederick Newell, Seth Godin
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- Communities Dominate Brands
- By Alan Moore, Tomi T. Ahonen
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The Online Advertising Playbook
libro interessantissimo, scritto da 4 esperti della ARF (Advertising research Foundation). Tocca gli aspetti principali della pubblicità online: il display advertising, il search engine marketing & adv. e l'email advertising.
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