Marco - aNobii

Books (34)

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- The Dilbert Principle (185)
- By Scott Adams
- Finished
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- Googled (55)
- The End of the World as We Know It
- By Ken Auletta
- Not Started
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- The Jerle Shannara Trilogy (17)
- By Terry Brooks
- Reading
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- Freakonomics (2071)
- A Rogue Economist Explores the Hidden Side of Everything
- By Steven D. Levitt, Stephen J. Dubner
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- Mirrorshades (54)
- The Cyberpunk Anthology
- By Bruce Sterling
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- Fight Club (1994)
- By Chuck Palahniuk
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- How Black Was Our Sabbath (20)
- An Unauthorized View from the Crew
- By Dave Tangye, Graham Wright
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How Black Was Our Sabbath

As a good old BS fan I cried reading this book.

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— Apr 18, 2010 | Add your feedback
- Schismatrix (14)
- By Bruce Sterling
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- Comandare è fottere (201)
- By Pier Luigi Celli
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- Storia dell'India (108)
- Dalle origini della cultura dell'Indo alla storia di oggi
- By Stanley Wolpert
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- The Art of War (468)
- By Tzu Sun
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The Art of War

a great classic since michael douglas and charlie shin were ruling wall street!

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— Jan 23, 2010 | Add your feedback
- The Year of the Hare (25)
- By Arto Paasilinna
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- Marketing non convenzionale (338)
- Viral, guerrilla, tribal e i 10 principi fondamentali del marketing postmoderno
- By Bernard Cova, Alex Giordano, Mirko Pallera
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Marketing non convenzionale

simply real marketing

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— Jan 11, 2010 | Add your feedback
- The Long Tail (551)
- Why the Future of Business Is Selling Less of More
- By Chris Anderson
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The Long Tail

Awesome picture of the social changes brought by the interactivity revolution.
The turning from a mass market to a mass of markets is depicted in a really easy to understand way. The plus and the drawbacks of the long tail are assessed from a plain and objective point of view.
Even the exa ... (continue)

Awesome picture of the social changes brought by the interactivity revolution.
The turning from a mass market to a mass of markets is depicted in a really easy to understand way. The plus and the drawbacks of the long tail are assessed from a plain and objective point of view.
Even the examples are focused on the entertainment and information industries it is not hard to imagine how the long tail will affect also the other industries.
Lesson learned: recognize a kind of “dictatorship of the hits”.
Highly recommended.

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— Nov 23, 2009 | Add your feedback
- How Customers Think (11)
- Essential Insights into the Mind of the Market
- By Gerald Zaltman
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How Customers Think

Read it three times, and studied the Italian version.
The first time it amazed me, because it's a kind of visionary approach, I mean: it isn't new that everybody's to speak the same language, it's Zaltman's how-to that sounds good.
After some years one of the message of this book (images ... (continue)

Read it three times, and studied the Italian version.
The first time it amazed me, because it's a kind of visionary approach, I mean: it isn't new that everybody's to speak the same language, it's Zaltman's how-to that sounds good.
After some years one of the message of this book (images & subconscious more than words while marketing) is in my opinion still rolling but it sounds still a little bit mystical: I believe that economic downturns make people more rational and skeptical hence there is less space for "magic"-until the next uprising-.
At the end of the day this book has still something to say and in my opinion its message could be powerful also outside marketing stuff.

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— Sep 25, 2009 | Add your feedback