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Cover of "It's Not How Good You Are, Its How Good You Want to Be"
Cover of "Made to Stick"
Cover of "The 11 Immutable Laws of Branding"
Cover of "The Laws of Simplicity"

    • It's not a just a book of design, it's also a book about life. The 10 laws with 3 keys may sound a bit self-contradictory especially when your mind is not very clear, you may also find them a bit "universally true" (i.e.nonsense), but they really do provide good insights and inspirations.

      2 r ... Continue

      It's not a just a book of design, it's also a book about life. The 10 laws with 3 keys may sound a bit self-contradictory especially when your mind is not very clear, you may also find them a bit "universally true" (i.e.nonsense), but they really do provide good insights and inspirations.

      2 reminders here:

      - Don't forget to read till the last page, there's a "You're still here?" where you can find a quite philosophical conversation.

      - Don't forget to visit Professor Maeda's website, it is even more informative, funny and meaningful:
      http://lawsofsimplicity.com/.

      Is this helpful?
  • ― Posted on Nov 5, 2007
Cover of "Bulletproof Web Design"
Cover of "Defensive Design for the Web"
  • 1 of 1 person find this helpful

    • As the title of the book said, it's defensive, but there's a saying that a good defense is the start of a good attack. Read this book and avoid the errors it named can surely make your web much better and lose less visitors and customers.

      Losing less is as important as attracting more, isn't ... Continue

      As the title of the book said, it's defensive, but there's a saying that a good defense is the start of a good attack. Read this book and avoid the errors it named can surely make your web much better and lose less visitors and customers.

      Losing less is as important as attracting more, isn't it?

      Is this helpful?
  • ― Posted on Sep 17, 2007
Cover of "Don't Make Me Think"
Cover of "The Anatomy of Buzz"
  • 1 of 1 person find this helpful

    • The book tells the readers how "word of mouth" works to create buzz, thus promoting the products.

      The start of the book is interesting and it gets more boring towards the end. Although quite a number of examples are cited, they are quite repetitive (and outdated as it was written in some year ... Continue

      The book tells the readers how "word of mouth" works to create buzz, thus promoting the products.

      The start of the book is interesting and it gets more boring towards the end. Although quite a number of examples are cited, they are quite repetitive (and outdated as it was written in some years ago, e.g. it only cited Hotmail but not Google as an example). Somehow it cannot jump out the trend that it's just a book which uses hundreds of pages to elaborate a small idea, i.e. a reader can jump a few chapters without losing anything valuable. And most of the contents in the latter part are just old wine in a new bottle.

      Anyway, the idea in the book is quite inspiring. It worths spending some time.

      If you don't know whether you will be interested in it, you can go to the author's website to take a glance first:

      http://www.emanuel-rosen.co m

      Is this helpful?
  • ― Posted on Aug 29, 2007
Cover of "Criminal Law"
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