aNobii: News from [person name]'s shelf

Ubiquity

Fri, 27 Jul 2007 3:16:42 PST

[person name] put "[title]" onto shelf

세상은 왜 이렇게 복잡한가? 예측할 수 없는 일들이 끊임없이 일어나는 이유는 뭘까? 전쟁, 지진, 산불, 태풍, 대량 멸종, 교통 체증, 주가 폭락 같은 일들은 왜 발생하는가? 아직까지 그 누구도 이 고민을 풀 실마리조차 잡아내지 못했다. 오랫동안 과학자들은 아무 관련 없어 보이는 그러한 재앙들 사이에 공통적으로 작용하는 근본 법칙을 찾으려고 애써왔다. 그러나 예측할 수 없는 격변들이 끊임없이 일어나는 이 세상은 본질적으로 불안정성 위에 놓여 있고 한치 앞을 내다보려는 인간들의 바둥거림은 영원한 헛수고일 수밖에 없다. 선구적인 연구자들은 오랫동안 당연시되어 온 이런 생각에 새로운 돌파구를 열었다. 변덕스럽고 급격한 변화들에 ‘보편적 패턴’이 존재한다는 놀라운 발견에 전세계 과학자들은 갈채와 환호를 ...

Nexus

Fri, 27 Jul 2007 3:16:42 PST

[person name] put "[title]" onto shelf

This work presents the fundamental principles of the emerging field of "small-worlds" theory, the idea that a hidden pattern is the key to how networks interact and exchange information, whether that network is the information highway or the firing of neurons in the brain. Highlighting groundbreaking research behind network theory, the text documents the mounting support amongst various disciplin ...

The Starfish and the Spider

Fri, 27 Jul 2007 3:16:00 PST

[person name] put "[title]" onto shelf

Understanding the amazing force that links some of today's most successful companies If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have ...

孫子兵法 The Art of War

Fri, 27 Jul 2007 3:15:21 PST

[person name] put "[title]" onto shelf

This Chinese/English edition of The Art of War, the oldest military classic of the corpus of Chinese literature, is translated from its original antiquated Chinese into English and modern Chinese by Cheng Lin, the renowned scholar of Qin Dynasty texts, based on the text annotated by scholars over the centuries. The authorship of The Art of War was ascribed to Suen Wuu, whose ability as an organi ...

Freakonomics

Fri, 27 Jul 2007 3:13:26 PST

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Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar ...

The Economics of Information Technology

Fri, 27 Jul 2007 3:11:48 PST

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Concise and accessible review of some of the important economic factors affecting information technology industries.

The Google Story

Fri, 27 Jul 2007 3:11:48 PST

[person name] put "[title]" onto shelf

"The Google Story" (using logo) is the definitive account of one of the most remarable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-two year ...

Development as Freedom

Fri, 27 Jul 2007 3:10:51 PST

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By the winner of the 1988 Nobel Prize in Economics, an essential and paradigm-altering framework for understanding economic development--for both rich and poor--in the twenty-first century. Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to securing the general welfare of the world's entire population. Releasing the idea of individual fre ...

Kotler on Marketing

Fri, 27 Jul 2007 3:08:38 PST

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Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound i ...

The Age of Access

Fri, 27 Jul 2007 3:07:20 PST

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Visionary activist and author Jeremy Rifkin exposes the real stakes of the new economy, delivering "the clearest summation yet of how the Internet is really changing our lives" (The Seattle Times). Imagine waking up one day to find that virtually every activity you engage in outside your immediate family has become a "paid-for" experience. It's all part of a fundamental change taking place in ...

Wikinomics

Fri, 27 Jul 2007 3:06:38 PST

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In just the last few years, traditional collaborationin a meeting room, a conference call, even a convention centerhas been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these mas ...

Napoleon on Project Management

Fri, 27 Jul 2007 3:05:55 PST

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What is it about Napoleon Bonaparte that has led recognized leaders such as General George S. Patton to study his principles-and countless books on management and leadership to quote his maxims? What lessons can today's project managers and leaders learn from Napoleon's successes and failures? Napoleon on Project Management explores the key principles behind Napoleon's successes, the triggers t ...

Karaoke Capitalism

Fri, 27 Jul 2007 3:05:20 PST

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Ridderstrale (leadership) and Nordstr m (international business)--both are with the Stockholm School of Economics and both are business consultants and board member directors of several companies--argue that succeeding in business requires doing something different from what all the big players already have locked down. They offer their ideas in a

Funky Business

Fri, 27 Jul 2007 3:04:35 PST

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BUSINESS AS USUAL? FUNK THAT ""The gospel of the new thinking is Funky Business" "- Industry Standard ""Funky Business is a better book than most novels but it is not for bedtime. It will jerk you out of your complacency and make you question your very existence. It will transform your brain." - "Customer Management ""...the duo launch into a poweful critique of new business realities. This is ...

Problems of Knowledge and Freedom

Fri, 27 Jul 2007 3:03:23 PST

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From interpreting the world to changing it, a synthesis of Chomsky's early work on philosophy, linguistics, and politics. Originally delivered in 1971 as the first Cambridge lectures in memory of Bertrand Russell, Problems of Knowledge and Freedom is a masterful and cogent synthesis of Noam Chomsky's moral philosophy, linguistic analysis, and emergent political critique of America's war in Vietn ...

Linked

Fri, 27 Jul 2007 3:02:31 PST

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最新ネットワーク理論が自然界、ビジネス界、医学界、人間界に及ぼす影響をはじめて詳説した、衝撃の1冊。 1980年代、ジェイムズ・グリックの『Chaos』（邦題『カオス―新しい科学をつくる』）が、初めて「複雑系」という概念を世に紹介し、大きな話題をさらった。それに匹敵するのが、アルバート・ラズロ・バラバシによる本書である。これは、科学界の次の主役がまぎれもなく「ネットワーク理論」であることを実証した1冊だ。私たちはごく小さな世界に住んでいるのではないか。この世のすべてのものが、1つにつながっているのではないか。長いこと、人間はそう思って生きてきた。実際、地球上のネットワークは、今このときも果てしなく広がり続けている。人間の脳からインターネット、経済、それに個人的な友人関係に至るまで。しかも、このつながりは決して成り行きまかせのものではない。つまり、すべてのネットワークは ...

The Rise of the Network Society

Fri, 27 Jul 2007 2:25:09 PST

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This book, the first in Castells' ground-breaking trilogy, is an account of the economic and social dynamics of the new age of information. Based on research in the USA, Asia, Latin America, and Europe, it aims to formulate a systematic theory of the information society which takes account of the fundamental effects of information technology on the contemporary world.The global economy is now cha ...