aNobii: News from [person name]'s shelf

Predictably Irrational

Wed, 27 May 2009 10:39:38 PST

[person name] put "[title]" onto shelf

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our ...

A Technique for Producing Ideas

Wed, 27 May 2009 10:38:32 PST

[person name] put "[title]" onto shelf

This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, p ...

Happy for No Reason

Wed, 27 May 2009 10:38:12 PST

[person name] put "[title]" onto shelf

What would it take to make you happy? A fulfilling career, a big bank account, or the perfect mate? What if it didn't take anything to make you happy? What if you could experience happiness from the inside out -- no matter what's going on in your life?In "Happy for No Reason: 7 Steps to Being Happy from the Inside Out, " transformational expert Marci Shimoff offers a breakthrough approach to bein ...

The Wal-Mart Effect

Wed, 27 May 2009 10:37:14 PST

[person name] put "[title]" onto shelf

An award-winning journalist breaks through the wall of secrecy to reveal the many astonishing ways Wal-Mart's power affects our lives and reaches all around the world. The Wal-Mart Effect: The overwhelming impact of the world's largest company--due to its relentless pursuit of low prices--on retailers and manufacturers, wages and jobs, the culture of shopping, the shape of our communities, and ...

Thinkertoys

Wed, 27 May 2009 10:35:47 PST

[person name] put "[title]" onto shelf

THINKERTOYS will teach you how to generate new ideas for businesses, markets, sales techniques, and products and product extensions. Packed with fun and practical tools and exercises, it outlines 30 practical linear and intuitive techniques that can be used by individuals or groups to tackle and solve business problems in fresh, creative ways. An updated edition of the best-selling business crea ...

The Anatomy of Buzz

Sun, 9 Nov 2008 3:52:00 PST

[person name] put "[title]" onto shelf

The first guide to creating the word-of-mouth magic that breaks through the skepticism and information overload of today's consumers, and drive sales--and profits--to new heights. As "Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." Now available in paperback, "The An ...

The Martha Rules

Sun, 9 Nov 2008 3:50:06 PST

[person name] put "[title]" onto shelf

Martha Stewart is an undeniable force in the business world. One of the world’s greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This Fall she’s breaking new ground with two television shows from NBC—her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha—as well as a radio program on Sirius sat ...

Tough Choices

Sun, 9 Nov 2008 3:47:54 PST

[person name] put "[title]" onto shelf

Behind the headlinesone of the most talked-about business leaders in the world tells her own story By accepting the CEO job at Hewlett-Packard, an iconic company that had lost its way, Carly Fiorina confirmed her status as the most powerful businesswoman in America. But she also made herself a target for everyone who disliked her bold leadership style and resented her rapid rise. For six ...

Getting Things Done

Mon, 29 Sep 2008 11:30:34 PST

[person name] put "[title]" onto shelf

In today's world, yesterday's methods just don't work. In "Getting Things Done," veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and ou ...

The Secrets of Word-of-Mouth Marketing

Mon, 29 Sep 2008 11:29:57 PST

[person name] put "[title]" onto shelf

How to Trigger Exponential Sales Through Runaway Word of Mouth [예스24 제공]

The Fred Factor

Mon, 29 Sep 2008 11:29:24 PST

[person name] put "[title]" onto shelf

Meet Fred. In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail – and sometimes watching over the houses – of the people on his route, treating everyone he meets as a f ...

The Innovator's Dilemma

Mon, 29 Sep 2008 11:26:30 PST

[person name] put "[title]" onto shelf

In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership, or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" of the Honda Supercub, Intel's 8088 processor, and the hydraulic excavator, Christ ...