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The New Rules of Marketing and PR
(1)
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By David Meerman Scott
Retail Buying
(8th Edition)
By Jay Diamond, Gerald Pintel
Consumer Tribes
By Bernard Cova, Robert Kozinets, Avi Shankar
The Economic Naturalist
(4)
In Search of Explanations for Everyday Enigmas
By Robert H. Frank
The Dip
(2)
A Little Book That Teaches You When to Quit (and When to Stick)
By Seth Godin
Guerrilla Marketing
By Jay Conrad Levinson
The 4-Hour Workweek
(15)
Escape 9-5, Live Anywhere, and Join the New Rich
By Timothy Ferriss
How to Build Your Reputation - The Secrets of Becoming The 'Go To' Professional in a Crowded Marketplace
By Rob, Brown
Ogilvy on Advertising
(2)
By David Ogilvy
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