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Cover of "Patent It Yourself"
Cover of "Services Marketing"
  • Services Marketing
  • (6th Edition) (Prentice-Hall Series in Marketing)
  • By Jochen Wirtz, Jochen, Christopher H./ Wirtz, Lovelock, Christopher H. Lovelock
Cover of "The Starbucks Experience"
Cover of "What Sticks"
  • What Sticks (2)
  • Why Most Advertising Fails and How to Guarantee Yours Succeeds
  • By Rex Briggs, Greg Stuart
Cover of "Five Star Service, One Star Budget"
  • Five Star Service, One Star Budget
  • How to Create Magic Moments for Your Customers That Get You Noticed, Remembered and Referred
  • By James, Michael Heppell, Michael/ Bannerman, Heppell
Cover of "Small Is the New Big"
Cover of "The Long Tail"
Cover of "The Long Tail"
Cover of "Guerrilla Advertising"
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