By Naomi Klein
Publisher: HarperCollins Publishers
Language: English | Number of Pages: 512 | Format: Paperback | In other languages: (other languages) Spanish , Chi traditional , French , German , Italian , Dutch , Swedish , Catalan , Chi simplified , Finnish , Polish
Isbn-10: 000734077X | Isbn-13: 9780007340774 | Publish date: 21/11/2009
Do you like No Logo ?
Join aNobii to see if your friends read it, and discover similar books!
You should do more cleaning and cook more because you don't do paid work, she said. But I am a writer, he said, I work all the time, don't you see that? Bullshit, she said, she was using that word more and more often lately, he wondered where she got acquainted with it, from whom she got acquainted with it. He wasn't jealous, just curious. What did you write today? she asked. I wrote a paragraph about a vending machine seven times, he said, none of them are good. So you did nothing, she said, and he didn't even try to explain what he had just said. To me that is nothing, she said. At work that is nothing, she said. She worked in advertisement, she was Advertisement Account Executive. She also liked anal sex. He always thought the two things were related, although it never occurred to him to fully comprehend the link. On the other hand, he knew exactly why she thought advertisement was like writing. He knew very well where that profound misunderstanding was coming from, but never said a word to her, because he was a gentleman, an old-fashioned gentleman. Those days, as she was improving her career, he wasn't writing much anymore, and their relationship was boiling down to sex, not a bad thing from his standpoint. But he knew she was leaving him. She didn't leave yet, but it was happening, with no doubt. He had been left twice, enough to recognise the process. A painful process to him, he thought, it doesn't matter who is leaving, nor how, and neither what that person brings with itself. He learned to cope with it, although about this his hand was somewhat shaky. Such an unsteady behaviour was promptly proved by his switch to a more metaphorical language. The next passage would have led him to a mute and slow nodding, to a distant observation from the shell he was already retiring, into a cold reinforcement of his own person. He would say to her 'I love you', and always talking to himself. In the next days he already started to forget her name, the smell from her neck, the tone of her voice, and the more he forgot, the more he was declaring his love. He knew he was trying to manipulate her just to reach her ass one last time, but she was the advertiser and he was the writer: his plan couldn't work. And as a matter of fact he gave up on his plan quite soon. He let everything happen. On that very moment he had again a clear vision of the subtle nature of the misunderstanding she was victim of. After weeks of silence and always longer, unmeasurable distances, she asked for one last fuck. And that was it, after that last one she cried, and left, and the next morning he woke up in his bed once again facing the only thing in his life he was certain of.
And also thinking that now he had to do much more cleaning and much more cooking by himself, but that was never the point, wasn't it?
(skate) said on Sep 28, 2016, 19:48
Un approfondimento sulle motivazioni e sulle metodologie del genericamente detto "Movimento No-Global" degli anni '00. Però, leggendolo a 15 anni di distanza, viene spontaneo chiedersi "Cos'è cambiato in questi 15 anni?".
Roberto -MadBob-... said on Jul 12, 2016, 00:15
Eva said on Jun 19, 2016, 14:38
Una obra maestra. Lo mejor que he leido en años sobre el capitalismo, las multinacionales y la lucha anti-corporativa. Considero que el anticonsumismo total, la organización y la militancia son las únicas maneras (de manera conjunta) de revertir la situación y recuperar el poder de manos de las multinacionales.
Pasha said on Nov 27, 2015, 14:26
in ritardo di quasi 15 anni rispetto al resto del mondo, finalmente ho affrontato "no logo".
rispetto ad allora il mondo è cambiato parecchio, sia sul fronte delle multinazionali che su quello della lotta al consumismo e alle sue logiche: eppure il libro non risulta affatto invecchiato, c'è dell'ottimo lavoro di giornalismo dietro, affiancato ad analisi socio-politiche decisamente efficaci.
resto in parte perplesso rispetto alle conclusioni, ma in generale va bene così.
intortetor said on Jan 22, 2015, 19:23
*** This comment contains spoilers! ***
Orazio Cangelosi said on Oct 07, 2014, 14:04
JUNNIE said on Apr 08, 2014, 16:54
orodeglistupidi said on Feb 02, 2014, 00:02
Un libro lungo, a tratti difficile, sicuramente non un libro-passatempo. Un'inchiesta di 15 anni fa e che è tuttora attualissima, a dimostrazione di come tutto cambi e nulla cambi.
Da leggere se si vogliono togliere un po' di fette di salame dagli occhi.
Andrea "Fly" Meli said on Jan 12, 2014, 13:50
I had almost finished that before my business trip to China. I managed to read the last 50 pages only today.<br />The books is good but it's a kind of report. It is so full of data - almost 90% - that it's tiring to read.<br />So if you're not a "strong reader" give it up the idea of starting to read it. That's why I think it's not so good. <br />The writer should have used the data to take a stronger position. The average reader won't go on reading all those figures. </p><p>In my opinion there isn't enough developing of concepts like branding and the social issues connected with it. For instance that the public opinion doesn't care about children labour unless it is connected with a famous brand it's true.<br />As long as the consumer feels his conscience clean he doesn't really care.<br />As a matter of fact even being No Log is a marketing matter.</p><p>I think the book is a bit out of date right now. Multinationals can even help democratic processes as I've seen in China. Point is we always think as Westerns who know the only "truth".
Barbara ABP said on Nov 11, 2013, 12:39