No Logo

By

Publisher: HarperCollins Publishers

3.9
(2521)

Language: English | Number of Pages: 512 | Format: Paperback | In other languages: (other languages) Spanish , Chi traditional , French , German , Italian , Dutch , Swedish , Catalan , Chi simplified , Finnish , Polish

Isbn-10: 000734077X | Isbn-13: 9780007340774 | Publish date: 

Also available as: Hardcover , eBook , Others

Category: Business & Economics , Political , Social Science

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Book Description
'No Logo' was a book that defined a generation when it was first published in 1999. For it's 10th anniversay Naomi Klein has updated this iconic book. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
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  • 3

    You should do more cleaning and cook more because you don't do paid work, she said. But I am a writer, he said, I work all the time, don't you see that? Bullshit, she said, she was using that word mor ...continue

    You should do more cleaning and cook more because you don't do paid work, she said. But I am a writer, he said, I work all the time, don't you see that? Bullshit, she said, she was using that word more and more often lately, he wondered where she got acquainted with it, from whom she got acquainted with it. He wasn't jealous, just curious. What did you write today? she asked. I wrote a paragraph about a vending machine seven times, he said, none of them are good. So you did nothing, she said, and he didn't even try to explain what he had just said. To me that is nothing, she said. At work that is nothing, she said. She worked in advertisement, she was Advertisement Account Executive. She also liked anal sex. He always thought the two things were related, although it never occurred to him to fully comprehend the link. On the other hand, he knew exactly why she thought advertisement was like writing. He knew very well where that profound misunderstanding was coming from, but never said a word to her, because he was a gentleman, an old-fashioned gentleman. Those days, as she was improving her career, he wasn't writing much anymore, and their relationship was boiling down to sex, not a bad thing from his standpoint. But he knew she was leaving him. She didn't leave yet, but it was happening, with no doubt. He had been left twice, enough to recognise the process. A painful process to him, he thought, it doesn't matter who is leaving, nor how, and neither what that person brings with itself. He learned to cope with it, although about this his hand was somewhat shaky. Such an unsteady behaviour was promptly proved by his switch to a more metaphorical language. The next passage would have led him to a mute and slow nodding, to a distant observation from the shell he was already retiring, into a cold reinforcement of his own person. He would say to her 'I love you', and always talking to himself. In the next days he already started to forget her name, the smell from her neck, the tone of her voice, and the more he forgot, the more he was declaring his love. He knew he was trying to manipulate her just to reach her ass one last time, but she was the advertiser and he was the writer: his plan couldn't work. And as a matter of fact he gave up on his plan quite soon. He let everything happen. On that very moment he had again a clear vision of the subtle nature of the misunderstanding she was victim of. After weeks of silence and always longer, unmeasurable distances, she asked for one last fuck. And that was it, after that last one she cried, and left, and the next morning he woke up in his bed once again facing the only thing in his life he was certain of.
    And also thinking that now he had to do much more cleaning and much more cooking by himself, but that was never the point, wasn't it?

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  • 4

    Un approfondimento sulle motivazioni e sulle metodologie del genericamente detto "Movimento No-Global" degli anni '00. Però, leggendolo a 15 anni di distanza, viene spontaneo chiedersi "Cos'è cambiato ...continue

    Un approfondimento sulle motivazioni e sulle metodologie del genericamente detto "Movimento No-Global" degli anni '00. Però, leggendolo a 15 anni di distanza, viene spontaneo chiedersi "Cos'è cambiato in questi 15 anni?".

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  • 5

    saggio fondamentale per capire che crederci liberi è solo un'illusione. Lascia l'amaro in bocca ma è il prezzo da pagare per aprire gli occhi.

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  • 5

    Una obra maestra. Lo mejor que he leido en años sobre el capitalismo, las multinacionales y la lucha anti-corporativa. Considero que el anticonsumismo total, la organización y la militancia son las ún ...continue

    Una obra maestra. Lo mejor que he leido en años sobre el capitalismo, las multinacionales y la lucha anti-corporativa. Considero que el anticonsumismo total, la organización y la militancia son las únicas maneras (de manera conjunta) de revertir la situación y recuperar el poder de manos de las multinacionales.

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  • 4

    in ritardo di quasi 15 anni rispetto al resto del mondo, finalmente ho affrontato "no logo".
    che dire?
    rispetto ad allora il mondo è cambiato parecchio, sia sul fronte delle multinazionali che su quel ...continue

    in ritardo di quasi 15 anni rispetto al resto del mondo, finalmente ho affrontato "no logo".
    che dire?
    rispetto ad allora il mondo è cambiato parecchio, sia sul fronte delle multinazionali che su quello della lotta al consumismo e alle sue logiche: eppure il libro non risulta affatto invecchiato, c'è dell'ottimo lavoro di giornalismo dietro, affiancato ad analisi socio-politiche decisamente efficaci.
    resto in parte perplesso rispetto alle conclusioni, ma in generale va bene così.

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  • 4

    Un libro lungo, a tratti difficile, sicuramente non un libro-passatempo. Un'inchiesta di 15 anni fa e che è tuttora attualissima, a dimostrazione di come tutto cambi e nulla cambi.
    Da leggere se si vo ...continue

    Un libro lungo, a tratti difficile, sicuramente non un libro-passatempo. Un'inchiesta di 15 anni fa e che è tuttora attualissima, a dimostrazione di come tutto cambi e nulla cambi.
    Da leggere se si vogliono togliere un po' di fette di salame dagli occhi.

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  • 3

    I had almost finished that before my business trip to China. I managed to read the last 50 pages only today.
    The books is good but it's a kind of report. It is so full of data - almost 90% - tha ...continue

    I had almost finished that before my business trip to China. I managed to read the last 50 pages only today.<br />The books is good but it's a kind of report. It is so full of data - almost 90% - that it's tiring to read.<br />So if you're not a "strong reader" give it up the idea of starting to read it. That's why I think it's not so good. <br />The writer should have used the data to take a stronger position. The average reader won't go on reading all those figures. </p><p>In my opinion there isn't enough developing of concepts like branding and the social issues connected with it. For instance that the public opinion doesn't care about children labour unless it is connected with a famous brand it's true.<br />As long as the consumer feels his conscience clean he doesn't really care.<br />As a matter of fact even being No Log is a marketing matter.</p><p>I think the book is a bit out of date right now. Multinationals can even help democratic processes as I've seen in China. Point is we always think as Westerns who know the only "truth".

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