Publisher: O'Reilly Media, Inc.
Language: English | Number of Pages: 198 | Format: Paperback
Isbn-10: 0596516835 | Isbn-13: 9780596516833 | Publish date: 25/02/2008
Also available as: eBook
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Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.
In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.
Adaptive Path's summary of the experience design process. It's a short book and is concerned with giving a broad overview of the discipline and its benefits.
As such it is more written to get converts than to provide those already converted with a lot of new material. The book is filled with argumentation to help you win over the people you have to work with to an experience strategy.
alper said on Aug 29, 2008, 12:43