APE (which stands for Author, Publisher, Entrepreneur, the three roles a self-publisher must fill) covers the main parts of this book on how to be an Author, Publisher and Entrepreneur. It is a book for the author publisher entrepreneur in all of us. It addresses straight forward topics like: How to write your book (…), How to build an enchanting personal brand, How to guerrilla market your book, but also some –very- practical topics like How to Convert Your File, How to Upload Your Book. And it includes tips like: Don't stick your face exactly in the middle of the photo (on what kind of picture you should have on social media), Share when your audience is awake (on when to share your post). As much as I appreciated these topics, I just scanned through the practical ones.
Read this as well if you want to understand How today's publishing gatekeepers are yesterdays pirates; The three pillars of a personal brand are trustworthiness, like-ability, and competence; and if you want to understand why People trust bakers and not eaters (I am a baker),
APE seems to be a complete –all you need to know if you want to publish a book- work and you need to look no further if you have plans. A few nice quotes: an author who doesn't buy books is a hypocrite; Steve Jobs taught me that little details separate the mediocre from the excellent; Self-publishing isn't easy, but it is fun, and your book could change the world.
I do have a few doubts about the book like, whether email is still the granddaddy of marketing tools and why LinkedIn is not helpful for establishing a reputation (not to mention the Google+ part). But I guess I should have forwarded those in time. All-in-all: for the writers to be, wholeheartedly recommended....Continua