In Blink, bestselling author Malcolm Gladwell revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant ¯in the blink of an eye¯ that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?