Ever wondered which selling approaches really work? Of course you have. But if you're like many salespeople you've never considered the obvious: asking the buyer what he or she wants. Buyer-Approved Selling - the inaugural title in the Approved Series of business books - does it for you.
Like the rest of the Approved Series, Buyer-Approved Selling is research based. The Marketshare Research Institute team asked purchasing professionals from 228 companies across America what gets them to buy - and what makes them (silently) say "No way." The results, documented in no-nonsense, bite-sized practical tips, read like a "sales trip" through the buyer's mind. Start living these tips now. After all, who better to tell you how to sell than the very people you sell to?
Buyer-Approved Selling: read today use tomorrow....Continua