Crossing the Chasm

Marketing and Selling High-tech Products to Mainstream Customers

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the ...Continua
Jonaschau
Wrote 7/18/09

Section 1[return]Branding, Communications and Marketing


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