With entertaining case studies, Full Frontal PRbreaks down the processes and demonstrates how you can use the press productively. You'll learn how to identify your unique news-making hook, build relationships with the mainstream and industry press, and gain strategic placements that will build your business and get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost effective.
PR is still the easiest, most inexpensive way to gain market share and reach customers, and author Richard Laermer's renowed media relations firm RLM have launched numerous brands into the spotlight with their innovative and out-of-the-box campaigns. Now Full Frontal PR shows how to break your message through the clutter and into the center of attention....Continua