Gonzo Marketing

Winning Through Worst Practices

Average vote of 9
| 1 total contribution of which 1 review , 0 quotes , 0 images , 0 notes , 0 video
A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are b ...Continua
Greg Sung
Ha scritto il 04/05/06
Thought-provoking, funny and irreverent, probably one of the most important books about where the internet is taking us. It's written a couple years back so the examples and details could be outdated. It's interesting that this book may sound "yeste...Continua

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