Influence

The Psychology of Persuasion

Average vote of 689
| 8 total contributions of which 8 reviews , 0 quotes , 0 images , 0 notes , 0 video
"왜 나는 그렇게나 쉽게 승낙해버리는 걸까?" 누구나 성급하게 승낙해놓고, 필요 없는 물건을 사놓고 후회한 적이 있을 것이다. 당신에게 승낙을 끌어냈던 바로 그 기술의 원리를 당신이 터득한다면 불필요한 설득을 당하지 않을 뿐 아니라, 필요한 승낙을 쉽게 얻어낼 수 있을 것이다. '상호성, 일관성, 사회적 증거, 호감, 권위, 희귀성'이라는 인간의 6가지 심리적 법칙을 통해 제시하는 설득의 세계.Influence, the classic book ...Continua
Husam
Wrote 1/21/21
Influence
Written in high level English but easy to understand, he presents six principals of persuasion in high level of detail, and within every chapter relevant to one principal concentrating on automatic human actions in real life. He introduces several ex...Continua
Silvia73
Wrote 2/5/15
Cinzia
Wrote 9/14/14
Disappointing
Even though an updated edition came out in 2007, 90% of the references are still from the mid-80's or before. A discussion about the future of communication with computer has one puny line added to it about how everyone uses the Internet now and that...Continua
Jonaschau
Wrote 7/18/09

Section 3[return]Entrepreneurship

Gabiq
Wrote 2/5/09
A very captivating book on the power of influence. Do you ever find yourself mindlessly making certain stupid purchases? Cialdini would help you dissect the deliberate tactics used to trap you into making "blink" decisions. Whether you are student in...Continua

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