Written in high level English but easy to understand, he presents six principals of persuasion in high level of detail, and within every chapter relevant to one principal concentrating on automatic human actions in real life. He introduces several examples and defines where it’s most powerful in a conversational way. In illustrating the concept of every principal in different examples, makes the reader ask questions about the application of this principal in his field of expertise. He defines the variances of city and suburban human psychology, and shows how the principals interact with each other in real life. Reading the book provides a framework for psychology self assessment based on the principals as indicators of measurement; readers in reading chapters connect the principal effect with incidence they experienced in their life. In some areas of the book, the reader loses interest in reading because it becomes dry because of the examples related to military and secret service.
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Even though an updated edition came out in 2007, 90% of the references are still from the mid-80's or before. A discussion about the future of communication with computer has one puny line added to it about how everyone uses the Internet now and that's it.
Granted, some of the conclusions drawn and the research presented were very interesting. But the feel of the writing was so repititive and outdated that I can't recommend this book to anyone. I'm sure there are much more updated books on the topic....Continua
A very captivating book on the power of influence. Do you ever find yourself mindlessly making certain stupid purchases? Cialdini would help you dissect the deliberate tactics used to trap you into making "blink" decisions. Whether you are student in psychology or would just like to become a smarter consumer, this highly readable and entertaining book has much to offer....Continua