Infopreneurship, the art of turning data into dollars by finding, packaging, and selling information, is a multibillion-dollar business. These days, you can increase your profits even more by learning about the hottest trend in this booming business — the worldwide buying and selling of data online.
This authoritative guide will teach you how to become a successful online infopreneur. You'll learn to define and research your idea, evaluate the market, then apply basic infopreneurial techniques to:
In addition, you'll get a wealth of useful tips and guidance from the top online infopreneurs, some of whom started with as little as $100 and have since become millionaires. From publishing an online magazine, to starting up an electronic mail-order business, to marketing your services as a consultant, here's where you'll find a road map for success in starting and running a profitable information business online.
H. SKIP WEITZEN, cofounder of the Virtual Broadcast Company, Inc., is president of Hypergrowth Consultants. A former adjunct professor of management studies at the University of Maryland, he is one of America's foremost business authorities in interactive development. He is the author of Telephone Magic and the bestselling Infopreneurs: Turning Data Into Dollars and Hypergrowth: Applying the Success Formula of Today's Fastest Growing Companies (both published by Wiley). Mr. Weitzen lives in Charlotte, North Carolina.
RICK PARKHILL, a media consultant, writer, and business developer, is president of Interactive Marketing Communications and founder of InfoText Publishing, Inc. He also conceptualized and cofounded the Virtual Broadcast Company, Inc., and served as a founding member of the National Association of Information Services. Mr. Parkhill lives in Laguna Niguel, California.
Critical acclaim for H. Skip Weitzen's Infopreneurs: Turning Data Into Dollars
"The bible for individuals hot on seizing information opportunities." — Success
"A must for anyone who wants to maximize their data skills and knowledge in today's information-oriented business world." — Income Opportunities
"An excellent resource." — San Francisco Examiner
"Infopreneurs is required reading for anyone who operates an information-based business or plans to start one, and an inspiration for those who just haven't thought of it yet." — Sydney Shaw United Press International
"Loaded with the facts, concepts, and contacts to help you develop an idea into a money-making information business." — Al Ries, Chairman Trout & Ries Advertising, Inc. coauthor of Marketing Warfare...Continua