The premise of this book is that managers should act not only as intelligence gatherers and decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude that contrasts with the more traditionally accepted and practiced decision attitude. Their fresh view of management promises to provide a way into some of the most pressing issues facing organizational leaders today.
The contributors are from a wide variety of backgrounds including design, architecture, sociology, history, choreography, strategy, economics, music, accounting, and computer science....Continua