Taking Aim at the Brand Bullies

by | Publisher: Picador USA
Average vote of 2584
| 6 total contributions of which 5 reviews , 1 quote , 0 images , 0 notes , 0 video
With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that wil ...Continua
Ha scritto il 02/06/17

nice books ever

Quenton Cassidy
Ha scritto il 02/09/14
The book is interesting but the problem with marketing issues and stories is that they become obsolete soon and that book is too old on 2014. What worked then does not work now, and what did not work then might be working now, so companies have chang...Continua
Barbara ABP
Ha scritto il 11/11/13
I had almost finished that before my business trip to China. I managed to read the last 50 pages only today.<br />The books is good but it's a kind of report. It is so full of data - almost 90% - that it's tiring to read.<br />So if you...Continua
Giulia ☯ 朱丽娅
Ha scritto il 02/08/11
Much better than I expected, this book is a lucid and sharp analysis of the oddities and dark side of corporate power. I loved it and would recommend it to anyone. The only part which I found a little obsolete and maybe outdated was the last chapter,...Continua
Search Serg
Ha scritto il 01/05/08
I am reading the English version. Tomorrow is the Olympiad torch relay in Hong Kong (May 2) -- I was reading the newspaper on May Day and found out Samsung recruited schools and sponsoring and shuttling the kids to the event, in exchange of chanting...Continua

Ha scritto il Nov 10, 2008, 20:59
la lezione del Venerdì della Marlboro è che non c'è mai stata realmente una crisi del marchio, ma solo una crisi di fiducia dei marchi in se stessi. I marchi se la sarebbero passata bene, concludeva Wall Street (...)Quello che stava cambiando - sia n
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