Predictably Irrational

The Hidden Forces That Shape Our Decisions

by | Publisher: Harper
Average vote of 849
| 19 total contributions of which 19 reviews , 0 quotes , 0 images , 0 notes , 0 video
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a la ...Continua
Wrote 4/2/16



Wrote 9/27/12
I was attracted by the idea of people being irrational yet predictable. That's why I bought this book. The book talks about many "common" yet not noticeable irrational human behavior. The author provides some insightful solution for those human defic...Continua
Wrote 9/24/11

Entertaining experiments and easy to understand. A good read after reading the Economic Naturalist

I fall in behavior economics after reading Dan's work. His view that what we understand the reality is base on how w comprehend the reality instead of how the information the reality present to us is really cool. Can't agree with him more on how the...Continua

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