When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictablemaking us predictably irrational.
From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the worldone small decision at a time....Continua
I was attracted by the idea of people being irrational yet predictable. That's why I bought this book. The book talks about many "common" yet not noticeable irrational human behavior. The author provides some insightful solution for those human deficiencies. Yet some examples are just too rare or common sense that might be a bit boring. Nevertheless, it is good to have a book reminding us to improve our decision making to help us better off....Continua
Entertaining experiments and easy to understand. A good read after reading the Economic Naturalist
I fall in behavior economics after reading Dan's work. His view that what we understand the reality is base on how w comprehend the reality instead of how the information the reality present to us is really cool. Can't agree with him more on how the 'free lunch" means to us: it is actually a method to help all of us better off after we realized our shortcoming and then think of how we can tackle that.
A very good and easy reding if you want to have a look on how our brain really react to the surroundings. :)...Continua