Sway

The Irresistible Pull of Irrational Behavior

Average vote of 18
| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
Why are we more susceptible to falling in love when we feel we are in danger?How was a Harvard Business School professor able to convince a student to pay 208 dollars for a twenty-dollar bill?What caused the head of safety at KLM Airlines to disregar ...Continua
Waleswong
Ha scritto il 17/03/10
The author is a good story teller. His presentation is well organized to illustrate his points. Loss aversion? Committment to our own past/path? Auction of a $20 note is a good demonstration. Value attribution? nobody pay attention to the performance...Continua
SC Leung
Ha scritto il 29/07/09
The hint to our irrational mind
This is a well written book. I jumped into it once I bought it without going through the preface and prologue, until I finished it. This book has some similarities with Ori Brafman's another book "The Starfish and The Spider". He effectively used st...Continua

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