First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them....Continua
A very interesting book, and even more interesting in perspective: many things have changed, but bad design is still very present.
This book certainly changes one's mind about the small annoyances on everyday objects. I often find myself now appraising or despising an object's design.
Very good book for beginners into design, though the latter part of the book is just repeating the same principles over and over again.
Ever wondered if QWERTY keyboard is better than DVORAK or not?
Ever felt ashamed or embarassed for not being able to use some stuff?
This book is a MUST for everyone involved in development of any kind of tool. Software as well.