The Entrepreneur's Guide to Customer Development

A cheat sheet to The Four Steps to the Epiphany

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Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Custome ...Continua
Mlarosa
Ha scritto il 16/08/11
A great guide to customer development for startups!

I found this book really inspiring to develop the customer basis of my startup, I suggest people to read it (after reading "The four steps to epiphany") to go in deep talking about how to market a startup.


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