The Halo Effect

... and the Eight Other Business Delusions That Deceive Managers

by | Publisher: Free Press
Average vote of 8
| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions
Wrote 9/19/11
A good book to reread. The key question for organisations: how to achieve great results. And the answer is not in this book. Rosenzweig’s message is rather simple: managers should be reading in a more critical way. He warns for the Halo effect: whic...Continua
this is probably a 2.5 star from me as it illuminates well something i have suspected - most business books are picking winners to write on. and more people should be reading this to have a better grasp on the many fairy tale books out there. however...Continua

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