The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.
Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.
Rosenzweig identifies nine popular business delusions. Among them:
In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.
Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves....Continua
A good book to reread. The key question for organisations: how to achieve great results. And the answer is not in this book. Rosenzweig’s message is rather simple: managers should be reading in a more critical way. He warns for the Halo effect: which is tendency to make specific evaluations based on a general impression. (source http://www.the-halo-effect.com/) .
Rosenzweig makes you realize that there are many misconceptions in the business “science”. My logic has always been a simple one: why are the great business book only “right” for a few years? The real world is way to chaotic and complex, and cannot be put in a laboratory. One cannot isolate what works and what does not. A few guidelines along the way are helpful. For all (extremely) convinced of that one and all solution of ‘how to be great’, please take note of this book as well....Continua
this is probably a 2.5 star from me as it illuminates well something i have suspected - most business books are picking winners to write on. and more people should be reading this to have a better grasp on the many fairy tale books out there. however, it could also have been summarized in probably 20 pages and it gets a little repetitive after a while....Continua