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Did you read the headline on this page? How long did that take you to look at it. . . about 3 seconds. By this time you have already made up your mind about the quality of the content of this review. Likewise, when someone comes to your web page or reads your email, within three seconds they have made up their minds to buy you, your product, or your service.
I LOVE YOU.
Anyway . . . “Did you ever have to make up your mind? Say yes to one and let the other one ride. Did you ever have to make up your mind?”
The above lyrics are from a John Sebastian song. Mark Joyner, the author of The resistible Offer, is an expert internet entrepreneur. His position is that we make up our minds immediately. There’s no choice in the matter. We make up our minds way before our rational thought reasons it out to buy or not buy. Therefore the colors of your landing page, your headline, the layout of your website will sell your product . . . or not . . . depending on how it all is composed.
FUNNY BOOK CAPTURES ATTENTION!
This book is an enjoyable read just for the anecdotes Mark writes about his love life. It’s a good primer for your personal self image as well as for your internet business. If it’s true people make up their minds in three seconds or less then the only appropriate statement is:
YOU NEVER HAVE A SECOND CHANCE TO MAKE A FIRST IMPRESSION!
This book can help you with your life and with your copywriting. The concept is a little phenomenal, but I believe it’s actually true. The time most businesses take to state their USP (unique selling proposition) is pretty much wasted because the sophisticated internet buyer has clicked away.
GRAB THE ASS OF LIFE AND DRAG IT TO YOU