"Ritzer's text is in a class by itself. I can't think of another as insightful and enjoyable."
-- James D. Cover, Furman University
One of the most noteworthy and popular Sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today’s readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal interest to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect....Continua