Prospect theory explains our loss aversion. Also bear in mind the cumulative burden of opportunity cost reduces satisfaction. Example: shoppers who saw larger display are less likely to buy. Somehow we could be more satisfied with less regret, seek for "good enough", show our gratitude and make ing non-reversible decision.
Although I have read similar findings in other books, it is a nice read and I learn something new....Continua
Now I know why trying to consider 'all options' will drive you to insanity.
One idea, which is quite good, last too long without really giving any twist to it
What to do about choice?
Prioritize, prioritize, prioritize! Ask what is truly important to you and your life.
1. Choose when to choose
2. Be a chooser, not a picker
3. Satisfice more and maximize less
4. Think about the opportunity costs of opportunity costs
- don’t be tempted by “new and improved”
5. Make your decisions non-reversible
6. Practice an “attitude of gratitude”
7. Regret less
- reduce the number of options we consider before making a decision
8. Anticipate adaptation
9. Control expectations
10. Curtail social comparisons
11. Learn to love constraints