The Paradox of Choice

Average vote of 67
| 6 total contributions of which 6 reviews , 0 quotes , 0 images , 0 notes , 0 video
The author of The Battle for Human Nature explains why too much choice has led to the ever increasing complexity of everyday decisions, why too much of a good ...
Waleswong
Wrote 1/3/14
Prospect theory explains our loss aversion. Also bear in mind the cumulative burden of opportunity cost reduces satisfaction. Example: shoppers who saw larger display are less likely to buy. Somehow we could be more satisfied with less regret, seek f...Continua

Useful resource on decision making.

Now I know why trying to consider 'all options' will drive you to insanity.

Too singular

One idea, which is quite good, last too long without really giving any twist to it

Taitai
Wrote 9/7/07
How to cope with mass cosumerism
What to do about choice?Prioritize, prioritize, prioritize! Ask what is truly important to you and your life. 1. Choose when to choose2. Be a chooser, not a picker3. Satisfice more and maximize less4. Think about the opportunity costs of opportunity...Continua

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