A very inspiring book. very often we think we need to design a well-structured programme to advocate change. But this book tells you that a tiny change may spark an epidermic. I am particularly impressed by the power of context. By telling someone that you are in a hurry is enough to influence him to refrain from offering a helping hand. Personality plays a rather insignificant role in this sense, contrary to my previous understanding....Continua
Mavens, Connectors, Salesmen, Stickiness Factor, Power of Context - these are not new concepts, but Malcolm Gladwell did a good job in packaging them into memorable terms and popularizing what would otherwise be known only to marketing personnel....Continua
Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words.
I am running a tour business and I sometimes wonder why some tour members keep recommending my service to the others, while others, equally had a good time with our company, never really referred anyone to us back.
The connector, maven and salesman theory explains the situation well. It will probably change the way how I deal with my future clients....Continua