The Tipping Point

How Little Things Can Make a Difference

Average vote of 974
| 47 total contributions of which 41 reviews , 6 quotes , 0 images , 0 notes , 0 video
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Ha scritto il 20/07/17
A very inspiring book. very often we think we need to design a well-structured programme to advocate change. But this book tells you that a tiny change may spark an epidermic. I am particularly impressed by the power of context. By telling someone t...Continua
Massimo Semprini
Ha scritto il 23/08/13

Analisi dei possibili motivi di un improvviso successo di un oggetto o del propagarsi di una moda.
L'analisi è condotta in maniera scientifica e raccontata con molto entusiasmo e capacità quasi didattica.

Ha scritto il 20/08/13
Mavens, Connectors, Salesmen, Stickiness Factor, Power of Context - these are not new concepts, but Malcolm Gladwell did a good job in packaging them into memorable terms and popularizing what would otherwise be known only to marketing personnel. ...Continua
Sada Awaya
Ha scritto il 28/07/13



Ha scritto il 12/05/12
Will change the way how I deal with my business
Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words. I am running a tour business and I sometimes wonder why some t...Continua

Ha scritto il Dec 08, 2007, 11:39
My social circle is, in reality, not a circle. It is a pyramid. And at the top of the pyramid is a single person — Jacob — who is responsible for an overwhelming majority of the relationships that constitute my life. Not only is my social circle not...Continua
Pag. 38
Ha scritto il Dec 08, 2007, 11:37
Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those specia...Continua
Pag. 36
Ha scritto il Dec 08, 2007, 11:36
In general, people chose friends of similar age and race. But if the friend lived down the hall, then age and race became a lot less important. Proximity overpowered similarity. [...] We're friends with the people we do things with, as much as we are...Continua
Pag. 35
Ha scritto il Dec 08, 2007, 11:34
(...) the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Pag. 33
Ha scritto il Dec 08, 2007, 11:33
We are all, at heart, gradualists, our expectations set by the steady passage of time. But the world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than a possibility. It is — contrary to all our e...Continua
Pag. 13

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