In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message--that one imaginative person applying a well-placed lever can move the world."...Continua
A very inspiring book. very often we think we need to design a well-structured programme to advocate change. But this book tells you that a tiny change may spark an epidermic. I am particularly impressed by the power of context. By telling someone that you are in a hurry is enough to influence him to refrain from offering a helping hand. Personality plays a rather insignificant role in this sense, contrary to my previous understanding....Continua
Mavens, Connectors, Salesmen, Stickiness Factor, Power of Context - these are not new concepts, but Malcolm Gladwell did a good job in packaging them into memorable terms and popularizing what would otherwise be known only to marketing personnel....Continua
Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words.
I am running a tour business and I sometimes wonder why some tour members keep recommending my service to the others, while others, equally had a good time with our company, never really referred anyone to us back.
The connector, maven and salesman theory explains the situation well. It will probably change the way how I deal with my future clients....Continua