The Tipping Point

How Little Things Can Make a Big Difference

by , | Publisher: Little, Brown Adult
Average vote of 996
| 47 total contributions of which 41 reviews , 6 quotes , 0 images , 0 notes , 0 video
"Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teachin
Ha scritto il 20/07/17
A very inspiring book. very often we think we need to design a well-structured programme to advocate change. But this book tells you that a tiny change may spark an epidermic. I am particularly impressed by the power of context. By telling someone t...Continua
Massimo Semprini
Ha scritto il 23/08/13

Analisi dei possibili motivi di un improvviso successo di un oggetto o del propagarsi di una moda.
L'analisi è condotta in maniera scientifica e raccontata con molto entusiasmo e capacità quasi didattica.

Ha scritto il 20/08/13
Mavens, Connectors, Salesmen, Stickiness Factor, Power of Context - these are not new concepts, but Malcolm Gladwell did a good job in packaging them into memorable terms and popularizing what would otherwise be known only to marketing personnel. ...Continua
Sada Awaya
Ha scritto il 28/07/13



Ha scritto il 12/05/12
Will change the way how I deal with my business
Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words. I am running a tour business and I sometimes wonder why some t...Continua

Ha scritto il Dec 08, 2007, 11:39
My social circle is, in reality, not a circle. It is a pyramid. And at the top of the pyramid is a single person — Jacob — who is responsible for an overwhelming majority of the relationships that constitute my life. Not only is my social circle not...Continua
Pag. 38
Ha scritto il Dec 08, 2007, 11:37
Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those specia...Continua
Pag. 36
Ha scritto il Dec 08, 2007, 11:36
In general, people chose friends of similar age and race. But if the friend lived down the hall, then age and race became a lot less important. Proximity overpowered similarity. [...] We're friends with the people we do things with, as much as we are...Continua
Pag. 35
Ha scritto il Dec 08, 2007, 11:34
(...) the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Pag. 33
Ha scritto il Dec 08, 2007, 11:33
We are all, at heart, gradualists, our expectations set by the steady passage of time. But the world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than a possibility. It is — contrary to all our e...Continua
Pag. 13

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