In The Winner’s Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter whatand demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain’s hidden potential, using:
Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what’s important
Effort Accelerator: Cultivate the drive to win
Along the way, meet dozens of interesting people who possess win factors” (like the inventor of Whac-A-Mole™) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner’s Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.