Is creativity the enemy of usability? How do you judge the success of a person's experience interacting with a web enterprise? Is the effectiveness of an online resource defined only by how "usable" it is? In Train of Thoughts, web strategy and design consultant John C. Lenker Jr. provides insight into how web enterprises must interact with people to be successful in the twenty-first century.
Train of Thoughts is non-technical and written not only for web designers and developers, but also for any stakeholder in a web enterprise that has a vested interest in ensuring that their online resources become more meaningful and valuable. In this book, you'll learn to understand what motivates people's online behavior and then convert that motivation into online results; communicate with people effectively online so that they really understand what the value proposition of an online resource is; combine forward-thinking information design techniques with systems that pave experiential pathways for people to journey along in pursuit of their interests and goals; properly employ personalization to build relationships; understand the true role of creativity online; uncover screen-space designs that aid and inspire the mind; reconcile business objectives with stakeholder needs; approach process in a way that keeps projects on time, on budget, and on target; create online resources that actually work when they're completed; and actualize creative vision appropriately for the web....Continua