Introductory Economics for Business and Management by Julian Gough
Introductory Economics for Business and ...
Introductory Economics for Business and Management by Julian Gough
Introductory Economics for Business and ...

Introductory Economics for Business and Management

by Julian Gough
( )( )( )( )( )(0)
0Reviews0Quotations0Notes
Description
This textbook is aimed at business and management undergraduates, as well as MBA or DMS students converting from other disciplines, who are taking an introductory module in economics. It explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formation. These micro-economic principles are put in context within the wider national and international macro-economic business environment.
Community Stats
0

Have it in their library

0

Are reading it right now

0

Are willing to exchange it

About this Edition

Language

English

Publication Date

Apr 1, 2000

Format

Paperback

Number of Pages

300

ISBN

9780077095611

ISBN-13

9780077095611