"It's Alive" prophesizes the jolt the world is about to receive when the fast-paced science of molecular evolution moves out of the laboratories and into the business world - and ultimately into our everyday language. The book provides an insight into the merging of what we have previously regarded as separate entities: living organisms and non-living business innovations and processes. And in order for individuals and businesses to survive and prosper in the permanent volatility that is likely to mark our future, an immediate understanding of the shape of business that awaits us around the corner is essential. "It's Alive" is not science fiction. Already we can see practical examples of molecular evolution escaping from the laboratories and into the factories. This is a book about the developing economy that will, without question, become part of our lives in the near future.