Mass Customization by B. Joseph Pine
Mass Customization by B. Joseph Pine

Mass Customization

The New Frontier in Business Competition
by B. Joseph Pine

Preface by Stan Davis
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Description
MASS CUSTOMIZATION--the trailblazing book that showed companies how to mass-produce and individually customize their products and services--is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done. Also available in hardcover; ISBN 0875843727, $35.00.
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About this Edition

Language

English

Publication Date

Apr 1, 1999

Format

Paperback

Number of Pages

368

ISBN

0875849466

ISBN-13

9780875849461