Steve Jobs
by Walter Isaacson
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Più di quaranta colloqui personali con Steve Jobs in oltre due anni, e più di cento interviste a familiari, amici, rivali e colleghi, hanno permesso a Walter Isaacson di raccontare l'avvincente storia del geniale imprenditore la cui passione per la perfezione e il cui carisma feroce hanno rivoluzionato sei settori dell'economia e del business: computer, cinema d'animazione, musica, telefonia, tablet, editoria elettronica. Mentre tutto il mondo sta cercando un modo per sviluppare l'economia dell'era digitale, Jobs spicca come la massima icona dell'inventiva, perché ha intuito in anticipo che la chiave per creare valore nel ventunesimo secolo è la combinazione di creatività e tecnologia, e ha costruito un'azienda basata sulla connessione tra geniali scatti d'immaginazione e riconosciute invenzioni tecnologiche. Nonostante abbia collaborato in prima persona alla stesura di questo libro, Jobs non ha imposto nessun vincolo sul testo né ha preteso di leggerlo prima della pubblicazione. E non ha posto alcun filtro, incoraggiando anzi i suoi conoscenti, familiari e rivali a raccontare onestamente tutta la verità. Lui stesso parla candidamente, talvolta in maniera brutale, dei colleghi, degli amici e dei nemici, i quali, a loro volta, ne svelano le passioni, il perfezionismo, la maestria, la magia diabolica e l'ossessione per il controllo che hanno caratterizzato il suo approccio al business e i geniali prodotti che ha creato.

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Maciej NowickiMaciej Nowicki wrote a review
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Spoiler Alert
Book review
This week someone asked me – Why do you read so many biographies? They are all about the same. What do you get from that (in practice)? I told the person that, although they represent the same genre, luckily, based on my experience, they are completely different. Naturally, there is a common denominator such as inspiration, experience, knowledge of some particular company or industry, but each of these elements have their own individual characteristics. You can’t say that if you have read a book about the car industry you might guess how the film industry or the tech industry works. In addition, you can’t say that deep knowledge of a particular biography gives you a universal pattern, otherwise, we all should be successful.

I have to admit that I’ve never been a fan of Apple. I’m not such a tech geek and, maybe more significant, this brand’s too expensive for me. However, this book was a real mind opener when it comes to tech ideology and all that vouge for apple. By reading the book I had a great opportunity to deep dive into its two major elements.

First, the whole timeline depicting how each Apple product and service was delivered (except Pixar). What mindset was necessary to create one of the most valuable companies in the world. How to master at putting together ideas, art, and technology in ways that invented the future.

So I’m giving just a short briefing:

The first Macintosh with a mouse and a graphic interface. BTW the solution was taken from Xerox and it has started the first big quarrel with Bill Gates, who wanted to use this technology in Windows. When Steve got to know that Microsoft was going to use the same idea Bill said “Well, Steve, I think there’s more than one way of looking at it. I think it’s more like we both had this rich neighbour named Xerox and I broke into his house to steal the TV set, and found out that you had already stolen it”. That’s hilarious and so witty.
Next, boom, Pixar which opened the world of 3d imagination and revolutionised the whole... (if you like to read my full review please visit my blog:
leadersarereaders.blog/steve-jobs)