The Art of Business by David McIntosh, Stan Davis
The Art of Business by David McIntosh, Stan Davis

The Art of Business

Make All Your Work a Work of Art
by David McIntosh, Stan Davis
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Description
For many, work is the ultimate four-letter word, the embodiment of all that is mundane. For respected business writers Stan Davis and David McIntosh, work is an opportunity to find beauty, meaning, enjoyment, balance, and longevity. How? By treating one's work or business as art. According to The Art of Business, people get more satisfaction from creating something than from doing something. Purpose, mastery, and permanence are hallmarks of good work, whether in the arts or in business. The book represents a powerful paradigm shift, empowering readers to harness their artistic energies not only in work, but also in all facets of their lives. Using real-world examples such as Apple's attention to art in the design and marketing of the iMac and iPod, The Art of Business shows how introducing the aesthetic into a business framework can inspire both achievement and satisfaction.
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About this Edition

Language

English

Publication Date

Feb 1, 2005

Format

Hardcover

Number of Pages

217

ISBN

1576753026

ISBN-13

9781576753026