The Facebook Effect
by David Kirkpatrick
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Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.



With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.

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Chun Sian LeeChun Sian Lee added a quotation
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事實上,尋常相片更具表達意義,那傳達出一種隨性的訊息。西提格說:「我們很快發現,人們分享相片,基本上是說:『這些人是我生活的一部分,我想讓人知道,我跟這些人很親近。』」如此一來,在臉書網站上,有兩種方式可展示你有多受歡迎:第一,你有多少朋友;第二,你在相片標籤中出現的次數。
Chun Sian LeeChun Sian Lee added a quotation
00
事實上,尋常相片更具表達意義,那傳達出一種隨性的訊息。西提格說:「我們很快發現,人們分享相片,基本上是說:『這些人是我生活的一部分,我想讓人知道,我跟這些人很親近。』」如此一來,在臉書網站上,有兩種方式可展示你有多受歡迎:第一,你有多少朋友;第二,你在相片標籤中出現的次數。
Chun Sian LeeChun Sian Lee added a quotation
00
在當時,他們就已常聽到人們批評「名冊」浪費時間,祖克柏對此的一貫反駁是:「了解他人並不是在浪費時間。」他也開始指出,「名冊」的目的是:「幫助人們瞭解周遭世界」。
Chun Sian LeeChun Sian Lee added a quotation
00
在當時,他們就已常聽到人們批評「名冊」浪費時間,祖克柏對此的一貫反駁是:「了解他人並不是在浪費時間。」他也開始指出,「名冊」的目的是:「幫助人們瞭解周遭世界」。