The Facebook Effect
by David Kirkpatrick
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IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

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Chun Sian LeeChun Sian Lee added a quotation
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事實上,尋常相片更具表達意義,那傳達出一種隨性的訊息。西提格說:「我們很快發現,人們分享相片,基本上是說:『這些人是我生活的一部分,我想讓人知道,我跟這些人很親近。』」如此一來,在臉書網站上,有兩種方式可展示你有多受歡迎:第一,你有多少朋友;第二,你在相片標籤中出現的次數。
Chun Sian LeeChun Sian Lee added a quotation
00
事實上,尋常相片更具表達意義,那傳達出一種隨性的訊息。西提格說:「我們很快發現,人們分享相片,基本上是說:『這些人是我生活的一部分,我想讓人知道,我跟這些人很親近。』」如此一來,在臉書網站上,有兩種方式可展示你有多受歡迎:第一,你有多少朋友;第二,你在相片標籤中出現的次數。
Chun Sian LeeChun Sian Lee added a quotation
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在當時,他們就已常聽到人們批評「名冊」浪費時間,祖克柏對此的一貫反駁是:「了解他人並不是在浪費時間。」他也開始指出,「名冊」的目的是:「幫助人們瞭解周遭世界」。
Chun Sian LeeChun Sian Lee added a quotation
00
在當時,他們就已常聽到人們批評「名冊」浪費時間,祖克柏對此的一貫反駁是:「了解他人並不是在浪費時間。」他也開始指出,「名冊」的目的是:「幫助人們瞭解周遭世界」。