Videogame Marketing and PR by Scott Steinberg
Videogame Marketing and PR by Scott Steinberg

Videogame Marketing and PR

Vol. 1: Playing to Win
by Scott Steinberg
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Description
The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips.

    LEARN TO:
  • TOP THE CHARTS
  • MAKE HEADLINES
  • IMPROVE REVIEW SCORES
  • INSPIRE MILLIONS OF FANS
  • ENHANCE JOB PERFORMANCE

    INCLUDES:
  • IN-DEPTH HOW-TO'S
  • EXPERT ADVICE
  • HANDS-ON FEEDBACK
  • PROVEN TIPS
  • CEO-LEVEL INSIGHT

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About this Edition

Language

Publication Date

Jun 11, 2007

Format

Paperback

Number of Pages

218

ISBN

0595433715

ISBN-13

9780595433711