Blue Ocean Strategy by Renée Mauborgne, W. Chan Kim
Blue Ocean Strategy by Renée Mauborgne, W. Chan Kim

Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant
by Renée Mauborgne, W. Chan Kim
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Description
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.
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